Contextual by Topic Deep Taxonomy Unlimited Impressions

Advertising: Topic & Niche

Take your sales to the next level. Reach high-intent audiences across the 4search network. Advertise at the topic or niche level—powered by our taxonomy and ontology and niche search engine network—with flat monthly pricing and unlimited views.

$1–$5 / topic / month Start Advertising View Pricing

Thousands of niches

ZIP + radius geo targeting

Predictable budgeting

Why Its Great

Intent That’s Built-In

Context-first: Ads run inside curated niches (AI/ML, College Football, etc.).
Less noise: Avoid ambiguous, low-intent queries.
Higher alignment: Join the journey, don’t interrupt it.

Predictable, Flat Pricing

$1–$50/topic: No auction spikes.
Unlimited impressions: Pay for presence.
Scale simply: Add topics, not bid rules.

Topical Coverage

Hierarchical reach: Parents, children, siblings.
Fewer gaps: Capture synonyms & long-tail.
Consistent context: Always relevant pages.

Lower Ops Overhead

No micromanagement: Skip negatives & bid tweaks.
Set-and-scale: Topics + creatives = live.
Cleaner reporting: Topic & site bundle views.

Set Up in Minutes (Not Weeks)

From thousands of keywords ➜ a few categories.
No sprawling lists: Our ontology does the heavy lifting.
Go live fast: Choose categories, upload creative, start serving.

Built-In Cost Controls

Instant discounts: Geo-limit by ZIP + radius for automatic 50% off.
Domain scoping: Limit to select sites to match budget & brand.
Granular coverage: Add or remove categories to throttle reach instantly.

At a Glance

Dimension	Topic/Niche (4search)	Keyword PPC
Pricing Model	Flat monthly, unlimited impressions	Auction CPC, volatile
Targeting Logic	Curated taxonomy/ontology	Keywords & match types
Overhead	Low (configure topics)	High (bids, negatives)
Coverage Gaps	Minimal (hierarchical)	Common (synonyms/long-tail)
Brand Safety	High (contextual)	Variable (mismatches)

How It Works

1

Choose Categories

Pick topics/niches from our taxonomy

Examples: /computers-and-electronics/ai/
/sports/football/nfl/ (or go deeper to teams/players)
Scope: include/exclude domains to control costs

2

Upload Creatives

Banners or text ads—your call

Banners: standard IAB sizes or HTML5 zip
Text ads: 3 headlines, 2 descriptions, sitelinks
Tracking: add UTM & click trackers

3

Go Live & Optimize

Flat fee, unlimited impressions

Rotation: even by topic; optional weighting
Reports: impressions, clicks, CTR by topic/site
Scale: add categories to grow reach instantly

Quick Controls & Add-Ons

Geo limit (ZIP + radius) — 50% off Device targeting Day-parting / frequency Domain allow/deny Exclusive sponsorships

Text Ad Specs

Required Fields

Final URL (https://…)
Headlines: up to 3 shown; ≤ 30 chars each
Descriptions: up to 2 shown; ≤ 90 chars each
Display Path: up to 2 segments; ≤ 15 chars each

Renders similar to popular “search text ads.” Responsive variants supported.

Optional Enhancements

Responsive Assets: up to 15 headlines & 4 descriptions
Sitelinks: 2–6 links (title ≤ 25 chars)
Callouts: 2–10 items (≤ 25 chars)
Structured Snippets: header + list
Tracking: UTM + click trackers

Character Limits (Guide)

Field	Count	Limit	Notes
Headline	Up to 3 shown	≤ 30 chars	Responsive: up to 15 total
Description	Up to 2 shown	≤ 90 chars	Responsive: up to 4 total
Display Path	Up to 2 segments	≤ 15 chars	example.com/segment
Sitelink Title	2–6 links	≤ 25 chars	Optional desc ≤ 70 chars
Callout	2–10 items	≤ 25 chars	Benefit phrases

Counts are guidelines; narrow layouts may truncate.

Examples (Consumer, Business, & Service Text Ads)

Daily Multivitamin Gummies Tasty • Sugar-Free — Subscribe & Save 20%

vitajoy.co /gummies /daily-multi

Made with essential vitamins to support energy & immune health.* Natural flavors, no artificial colors. Free 2-day shipping on orders $35+.

Flat-Rate Bookkeeping for Small Businesses — Free Consult

ledgerly.io /bookkeeping /monthly

Monthly books, payroll, & sales tax handled by QuickBooks/Xero-certified pros. Clean close every month, no hourly surprises.

AC Not Cooling? $69 Tune-Up Today — Same-Day Service

metrohvacpros.com /ac-repair /same-day

Licensed & insured HVAC techs. 24/7 emergency, ZIP + radius scheduling, and 0% financing on replacements. NATE-certified. Text or call now.

Example (Responsive Assets JSON)

{
  "final_url": "https://example.com/ai-tools",
  "display_path": ["ai-tools","enterprise"],
  "headlines": [
    "Secure AI for Enterprises",
    "Boost Productivity with AI",
    "SOC 2 Compliant Copilots",
    "Private, Fast, Reliable",
    "Try Our AI Platform Free"
  ],
  "descriptions": [
    "Upgrade workflows with private, compliant AI copilots.",
    "Empower every team with fast, secure AI-assisted tools."
  ],
  "sitelinks": [
    {"title":"Pricing","url":"https://example.com/pricing"},
    {"title":"Security","url":"https://example.com/security"}
  ],
  "utm": "utm_source=4search&utm_medium=textad&utm_campaign=q4_launch"
}

Banner Ad Specs

Accepted Sizes

Leaderboard: 728×90
Large Leaderboard: 970×90 / 970×250
Medium Rectangle: 300×250
Large Rectangle: 336×280
Skyscraper: 160×600
Mobile: 320×50, 300×100

Formats & Limits

PNG/JPG/GIF (loop ≤ 15s recommended)
HTML5 (zip), polite load
Max size: 250 KB desktop / 150 KB mobile
Click-through URL + optional UTM
3rd-party click trackers accepted

Targeting Add-Ons (Optional)

Geo: ZIP + radius
Device: mobile / desktop
Day-parting & frequency weighting
Site bundle packs (multi-domain)

Pricing

Base Price (by Category Depth)

Depth	Example	Base / Month
Level 1	/sports/	$5.00
Level 2	/sports/football/	$4.00
Level 3	/sports/football/nfl/	$3.00
Level 4	/sports/football/nfl/teams/	$2.00
Level 5+	/sports/football/nfl/teams/atlanta-falcons/	$1.00

Depth is counted from the taxonomy root; “Level 1” is the first folder after root.

Domain Multipliers

Tier	Examples	×
Super-Premium	4autoinsurance.com, 4lifeinsurance.com	2.0
Premium	4conservative.com, 4football.com	1.5
Regular	All others	1.0

Assigned by 4search based on demand & inventory.

Discounts

Geo ZIP + Radius Limiting

Target by ZIP code with a chosen radius (miles/km), up to 200 miles.

50% off the price after base & multipliers
Example: $3.00 → $1.50 (before other discounts)

Bulk Topic/Domain Bundle

Bundle multiple topics/domains on the same order.

5% off per ad in the bundle
Max 8 ads (max discount 40%, factor 0.60)
Example: 8 ads → 40% off

Prepay Annual Pre-Payment

Pay annually in advance and save.

30% off the remaining total (factor 0.70)
Applied at checkout after other discounts

Cost Calculator

Category Depth (Base)

Base price per topic per month.

Domain Tier

Applies to the search website domain.

Topic Multiplier

Use custom value for premium topics (see rate card).

Geo Limiting (ZIP + Radius)

Apply 50% discount (factor 0.50, up to 200-mile radius)

Ads in Bundle

Bulk discount 5% per ad, capped at 8 ads (min factor 0.60).

Billing

Annual pre-payment (additional 30% off, factor 0.70)

Subtotal (Base × Domain × Topic)

$0.00

Discount Factors

Geo: 1.00 | Bulk: 1.00 | Prepay: 1.00

Ads in bundle: 1

Per-Ad (per topic / month)

$0.00

BUNDLE TOTAL (per month)

$0.00

Annual bill (if prepay): per bundle / year

$0.00

Policies & Brand Safety

Allowed: Professional, accurate ads aligned to selected topics.
Prohibited: Malware, misleading claims, illegal products/services, adult content, hate/harassment.
Creative Review: We may request edits to maintain quality and compliance.
Brand Safety: Contextual matching via taxonomy; optional domain allow/deny lists.

FAQ

Is there a click guarantee?

No—plans are flat monthly with unlimited impressions. Clicks vary by creative and topic alignment.

Can I cap frequency?

Base plan uses even rotation. Frequency weighting/caps are available as an add-on.

What about geotargeting?

Target by ZIP + radius while staying inside your topic set (up to 200-mile radius).

Do you support third-party tracking?

Yes—standard click trackers are supported.

Ready to reach your niche?

Send your topic list, creatives, and any geo/device preferences. We’ll provision placements & rotation.

Start Advertising View Pricing